Top-Notch Gear
Our stuff’s built to last. Comfort, style, and durability — we got you covered, on and off the waves.
Ocean Vibes Only
Every order helps clean up the ocean. Ride the waves, leave only good vibes.
Aussie Made
Melbourne’s surf culture in every stitch. Pure Surf’s for the crew who live and breathe the ocean.
Join the Crew
It’s not just gear, it’s a lifestyle. Rep Pure Surf, connect with the crew, and ride the wave together. click here
Let customers speak for us
This tee shirt is incredible !! I love it, colours are great and the matter il amazing too !! I recommend this brand sooo much !!
This piece is just perfect for Summer I love it, colours are beautiful and the size is perfect too !
The button up shirt is such good quality and it fits perfectly
Ordered for a Christmas present. Excellent communication regarding postage. Items ordered were great - perfect fit and looked fabulous!
I ordered a tee shirt and jumper from pure surf. I was so happy with the service and how quickly it came. The quality of both my items are amazing and im really impressed with the brand itself. Highly recommend.
im so grateful to be apart of the ambassador program. The people involved are absolute legends, the quality ,designs ,effort and time that pure surf puts into their products is unreal! can’t wait for the future of this amazing surf brand.
i absolutely love being an ambassador for this brand, the amount of new people u get to involve yourself with is amazing, eveyone is so kind and genuine, plus you get to have exclusive access to new merch and you get to have a say on what you like and dislike in the production phase, i highly recommended!!!
Absolutely loveeee the clothing at pure surf! It’s amazing quality and also looks great as well. Definitely would recommend!
loved everything i bought and everything arrived so fast. love the community of this brand and definitely would recommend to anyone.
Its perfect for my waterbottle and keys really appreciate you guys making these 🤙🤙🤙
Love being an ambassador for pure surf, it’s such a supportive and fun group to be apart of!
Such a great small business, love everything about it!!! Love the hoodies
Love the hoodies, very comfy and good quality. Best small brand surf hoodie
One of the comfiest hoodies I’ve ever worn! I loveeeee this