Why Pure Surf

High Quality Gear

Our stuff’s built to last. Comfort, style, and durability, we got you covered in the surf and on the streets

Rubbish Removed every order

Every order helps clean up the ocean. Small marginsgoes towards Tangaroa blue (aussie base)

Designed In Melbourne

Melbourne’s surf culture in every stitch. Pure Surf’s for the crew who live and breathe the ocean.

Join the Crew

join the crew and become an pure surf ambassador. click here

Become an Ambassador

Join our crew of coastal driven legends
We’re building a team of teenagers who live for the beach, back the Pure Surf vibe, and love repping the coastal lifestyle. If that sounds like you we’d froth to have you on the team.

JOIN THE CREW!

We Back the Ocean

We're proud partners of Tangaroa Blue Foundation – a legendary Aussie nonprofit cleaning up marine debris and protecting our coastlines. Every order you make helps fund beach clean-ups, plastic tracking, and ocean education through the Australian Marine Debris Initiative.

See Our Impact

Customer Reviews

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K
Kylie
Vol. 2 hibiscus oversized hoodie

One of the comfiest hoodies I’ve ever worn! I loveeeee this