Best Sellers
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Pure Surf Corduroy Hat
Regular price $39.99 AUDRegular priceSale price $39.99 AUD -
Pure Surf Vintage Long Sleeve
Regular price $54.99 AUDRegular priceSale price $54.99 AUD -
Grey & Blue Hibiscus Hoodie
Regular price $85.00 AUDRegular priceSale price $85.00 AUD -
Pure Surf Summer Button-Up
5.0 / 5.0
(2) 2 total reviews
Regular price $50.00 AUDRegular price$49.99 AUDSale price $50.00 AUD -
Vol. 2 Hibiscus Oversized Hoodie Grey
5.0 / 5.0
(10) 10 total reviews
Regular price $79.99 AUDRegular price$100.00 AUDSale price $79.99 AUDSale -
Two Panel Grey Tee
Regular price $40.00 AUDRegular priceSale price $40.00 AUD -
Two Panel Tee – Coastal Blue
5.0 / 5.0
(1) 1 total reviews
Regular price $40.00 AUDRegular priceSale price $40.00 AUD -
Vol. 2 Hibiscus Oversized Hoodie - Pink
Regular price $79.99 AUDRegular priceSale price $79.99 AUD
Our Story
Pure Surf started in 2023 from a tiny bedroom in Melbourne no fancy setup, just a 14-year-old kid sketching logos, packing orders after school, and dreaming of building a surf brand that actually felt like the coastal lifestyle we all love.
Let customers speak for us
from 14 reviewsThis tee shirt is incredible !! I love it, colours are great and the matter il amazing too !! I recommend this brand sooo much !!
This piece is just perfect for Summer I love it, colours are beautiful and the size is perfect too !
The button up shirt is such good quality and it fits perfectly
Ordered for a Christmas present. Excellent communication regarding postage. Items ordered were great - perfect fit and looked fabulous!
I ordered a tee shirt and jumper from pure surf. I was so happy with the service and how quickly it came. The quality of both my items are amazing and im really impressed with the brand itself. Highly recommend.
im so grateful to be apart of the ambassador program. The people involved are absolute legends, the quality ,designs ,effort and time that pure surf puts into their products is unreal! can’t wait for the future of this amazing surf brand.
i absolutely love being an ambassador for this brand, the amount of new people u get to involve yourself with is amazing, eveyone is so kind and genuine, plus you get to have exclusive access to new merch and you get to have a say on what you like and dislike in the production phase, i highly recommended!!!
Absolutely loveeee the clothing at pure surf! It’s amazing quality and also looks great as well. Definitely would recommend!
loved everything i bought and everything arrived so fast. love the community of this brand and definitely would recommend to anyone.
Its perfect for my waterbottle and keys really appreciate you guys making these 🤙🤙🤙
Love being an ambassador for pure surf, it’s such a supportive and fun group to be apart of!
Such a great small business, love everything about it!!! Love the hoodies
Love the hoodies, very comfy and good quality. Best small brand surf hoodie
One of the comfiest hoodies I’ve ever worn! I loveeeee this
Why Pure Surf
High Quality Gear
Our stuff’s built to last. Comfort, style, and durability, we got you covered in the surf and on the streets
Rubbish Removed every order
Every order helps clean up the ocean. Small marginsgoes towards Tangaroa blue (aussie base)
Designed In Melbourne
Melbourne’s surf culture in every stitch. Pure Surf’s for the crew who live and breathe the ocean.
Join the Crew
join the crew and become an pure surf ambassador. click here
BE FEATURED tag us @puresurf.co
Become an Ambassador
Join our crew of coastal driven legends
We’re building a team of teenagers who live for the beach, back the Pure Surf vibe, and love repping the coastal lifestyle. If that sounds like you we’d froth to have you on the team.
We Back the Ocean
We're proud partners of Tangaroa Blue Foundation an Aussie nonprofit cleaning up marine debris and protecting our coastlines. Every order you make helps fund beach clean-ups, plastic tracking, and ocean education through the Australian Marine Debris Initiative.
The button up shirt is such good quality and it fits perfectly
I ordered a tee shirt and jumper from pure surf. I was so happy with the service and how quickly it came. The quality of both my items are amazing and im really impressed with the brand itself. Highly recommend.
im so grateful to be apart of the ambassador program. The people involved are absolute legends, the quality ,designs ,effort and time that pure surf puts into their products is unreal! can’t wait for the future of this amazing surf brand.
i absolutely love being an ambassador for this brand, the amount of new people u get to involve yourself with is amazing, eveyone is so kind and genuine, plus you get to have exclusive access to new merch and you get to have a say on what you like and dislike in the production phase, i highly recommended!!!
Absolutely loveeee the clothing at pure surf! It’s amazing quality and also looks great as well. Definitely would recommend!







